http://www.parc.com/event/1134/beyond-ethnography.html
Description
Human-centered design, i.e., the design of products and services with the needs of the end-user or recipient in mind, has long been lauded as an essential skill in developing relevant and usable software. As software tools move from being about human-computer interaction to human-human interaction (as mediated through some sort of networked device), the focus must shift from extreme-user profiling to something more akin to ethnography, only with an intervention-heavy twist.
Gentry will share learnings from his work in the social software field, offering examples of how his training in ethnography helps him do his job, as well as insight as to where the work must move beyond traditional ethnographic methods in order to be successful.
***This talk is part of our "Ethnography in Industry" speaker series***
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